![]() The Eliminate – Reduce – Raise – Create GridĪ good strategy should have focus demonstrated on a clear company’s strategic profile and value curve. Moving the focus from competitors and customers, it will be possible to develop insights to create new solutions, better buyer value elements and to create market across industry boundaries. To use value and cost approach, it must not be used benchmarking competitors, because, it will return to differentiation or to cost approach, in the conventional way. If followed correctly those principles the mentioned risks are attenuated.Įffective blue ocean strategies should be about risk minimization and not risk taking.Ībout Strategy, to shift the strategy of an industry, you must reorient the focus from competitors to alternatives and from customers to noncustomers. It must be aligned with utility, price and cost. Innovation has a key role on this matter, but not only. One key point of Blue Ocean Strategy is how to create value and how to make customer comfortable and willing to pay for it. ![]() So to create new markets and develop focus on non-customers to create demand, blue ocean strategy will be a fundamental approach, besides other aspects. ![]() With the current technological stage, productivity is at high levels, the supply exceeds the demand, so the prices are falling, the globalization adds a component that facilitates new entrants and low production cost, and to make it worst, the rich countries (with more consuming power/demand) have their population decreasing. Why it is so important, nowadays, the Blue Ocean Strategy?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |